CTV’s Supply Chain Isn’t Broken — It’s Misunderstood

CTV’s Supply Chain Isn’t Broken — It’s Misunderstood

The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer pipes. More “direct” paths. The assumption is that ...

CTV’s Supply Chain Isn’t Broken — It’s Misunderstood CTV's supply chain isn't broken, it's misunderstood. Complexity isn't the issue.