AI agents vs AI automations: how to get the mix right in your future marketing strategy

AI agents vs AI automations: how to get the mix right in your future marketing strategy

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

As I've been following AI trends throughout 2025, I'm stunned at just how many new tools are popping up every other week, particularly AI agents that promise to be the silver bullet for marketing. Th… [+4376 chars]