Advocacy and storytelling is the cornerstone of our marketing: Tourism Australia’s Nishant Kashikar

Advocacy and storytelling is the cornerstone of our marketing: Tourism Australia’s Nishant Kashikar

Premium Indian tourists’ appetite for international travel is unabating. Tourism Australia has been leaning on celebrities, cricket, and food and music festivals to woo them to their first long-haul vacation. 

We were far more resilient to what happened. We have seen changes in consumer behaviour post-covid. For instance, there has been a generational shift in travel where young Indians are travelling at a… [+856 chars]
Advocacy and storytelling is the cornerstone of our marketing: Tourism Australia’s Nishant Kashikar - FHMnews