As cricket attempts to go global, Omnicom FUSE bets on cricket-music blend

As cricket attempts to go global, Omnicom FUSE bets on cricket-music blend

The ICC is pursuing longer, premium sponsorships to enhance cricket's global appeal, with Omnicom FUSE launching initiatives blending music and cricket. 

As the International Cricket Council (ICC) increasingly seeks global brand partnerships and takes cricket to wider audiences, leading sports marketing agency Omnicom FUSE is betting on longer, pricie… [+4599 chars]

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