As live events boom, India's hotels ride the experience economy

As live events boom, India's hotels ride the experience economy

India live events: From pop star Dua Lipa to rapper Ye, global artists are adding India to their tour calendars, filling hotel rooms ‌just as ⁠corporate travel ⁠demand from IT services providers shows signs of cooling amid tighter spending.

CHENNAI/BENGALURU: International music concerts and marquee sporting events are fast becoming a key growth driver for India's hotel industry, as younger consumers increasingly prioritise live experie… [+1942 chars]

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