Sex, pink and empowerment are used to sell alcohol to women. They don’t always like it

Sex, pink and empowerment are used to sell alcohol to women. They don’t always like it

Alcohol labels using artwork, imagery and symbols are designed to appeal to women. Here’s why that’s a problem.

Oscar Wong/Getty Ellidy pops into the bottle shop on her way out to dinner with friends. She’s faced with rows of evocative labels – using artwork, imagery and symbols to help portray the essence a… [+6048 chars]

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Sex, pink and empowerment are used to sell alcohol to women. They don’t always like it - FHMnews