How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy

How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy

Even with strong product market fit, these founders disagreed on how to best focus their strategy to scale.

BRIAN KENNY: Welcome to Cold Call, the podcast where we dive deep into groundbreaking ideas and Harvard Business School case studies. Today on Cold Call, we’re talking about a company that looks like… [+36189 chars]

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How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy - FHMnews