“I Knew It Was a Very Unsexy Idea”: John Wilson on The History of Concrete

“I Knew It Was a Very Unsexy Idea”: John Wilson on The History of Concrete

The eccentric genius behind How To with John Wilson set out to make the definitive film about the world’s second-most used material. Did he succeed?

March 25, 2026I knew that it was a very unsexy idea, says John Wilson. But I thought it was an ace in the hole. Just because its arguably the most relatable subject matter that you could possibly thi… [+6512 chars]
“I Knew It Was a Very Unsexy Idea”: John Wilson on The History of Concrete - FHMnews