How Audience Insights Drive NBA Media Decision-Making

How Audience Insights Drive NBA Media Decision-Making

How do "actionable insights" translate into concrete actions when it comes to media deals, partnerships, and brand growth in major sports leagues? In this clip, NBA VP, Global Media Insights Michelle Auguste explains how audience insights have informed the NB…

How do “actionable insights” translate into concrete actions when it comes to media deals, partnerships, and brand growth in major sports leagues? In this clip from an opening Keynote Fireside Chat w… [+4301 chars]

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How Audience Insights Drive NBA Media Decision-Making - FHMnews