How the NBA Keeps Younger Viewers Engaged

How the NBA Keeps Younger Viewers Engaged

Even as live sports remains arguably the only consistently reliable appointment viewing genre in TV, younger viewers are notoriously appointment viewing-averse. Yet NBA attention from younger fans is growing, according to NBA VP of Global Media Insights Miche…

Even as live sports remains arguably the only consistently reliable appointment viewing genre in TV, younger viewers are notoriously appointment viewing-averse. Yet NBA attention from younger fans is… [+5007 chars]
How the NBA Keeps Younger Viewers Engaged - FHMnews