Amazon's AI-powered Alexa+ gets new personality options | TechCrunch

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Feb 25, 2026, 02:01 PM
By Sarah Perez
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Users will be able to choose from Alexa styles like Brief, Chill or Sweet, Amazon says.

Amazon is introducing a new feature that will allow users to change the personality of its AI assistant, Alexa+. On Wednesday, the company launched three new Alexa+ personality styles Brief, Chill, a… [+1845 chars]

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Amazon's AI-powered Alexa+ gets new personality options | TechCrunch

Users will be able to choose from Alexa styles like Brief, Chill or Sweet, Amazon says.

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