Eli Lilly sticks to premium pricing for its innovator drug ahead of generics wave

Eli Lilly sticks to premium pricing for its innovator drug ahead of generics wave

Eli Lilly remains optimistic about strong demand for its weight-loss and anti-diabetes injectable, tirzepatide (sold as Mounjaro), despite its premium pricing, even as lower-cost semaglutide generics prepare to enter the Indian market.Winselow Tucker, preside…

Mumbai: Eli Lilly is confident of sustained demand for its weight-loss and anti-diabetes drug despite premium pricing amid the imminent launch of cheaper semaglutide generics in the Indian market.The… [+5052 chars]