Ford launches new AI to grow multibillion-dollar Pro commercial business

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Mar 10, 2026, 09:30 PM
By Michael Wayland
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Ford CEO Jim Farley last month said diversifying Pro's revenue — specifically in software — is a crucial growth area for the company.

DETROIT Ford Motor is launching a new artificial intelligence system for its Pro commercial vehicle business as it tries to grow the unit's profits and software revenue. The Detroit automaker on Tue… [+1711 chars]

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Ford launches new AI to grow multibillion-dollar Pro commercial business - FHMnews

Ford launches new AI to grow multibillion-dollar Pro commercial business

Ford CEO Jim Farley last month said diversifying Pro's revenue — specifically in software — is a crucial growth area for the company.

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