How Soho House lost its cool – and will it ever get it back again?

How Soho House lost its cool – and will it ever get it back again?

It was the place to be in the Nineties, but recently Soho House has lost its edge. As the group of luxury private clubs seals a £2bn deal that involves A-lister Ashton Kutcher, there are plans afoot to return the brand to its heyday, but will it work? Lydia S…

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How Soho House lost its cool – and will it ever get it back again? - FHMnews