McDonald's CEO's Tasting Blunder Ignites Global Brand Wars: The Attention Economy Marketing Combat

McDonald's CEO's Tasting Blunder Ignites Global Brand Wars: The Attention Economy Marketing Combat

Executive Summary– The viral fallout from McDonald's CEO Chris Kempczinski's stilted Big Arch burger tasting video underscores the immense risks and rewards of executive visibility in the social media age. – Brand rivalries have decisively shifted from tradit…

Executive Summary The viral fallout from McDonald’s CEO Chris Kempczinski’s stilted Big Arch burger tasting video underscores the immense risks and rewards of executive visibility in the social med… [+12522 chars]

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McDonald's CEO's Tasting Blunder Ignites Global Brand Wars: The Attention Economy Marketing Combat - FHMnews