Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s consumer insights arm, Scarborough, which is a local analytics database that helps media sellers and buyers better …
TV advertisers are obsessed with outcomes – but before marketers can measure them, they need more information about their audiences.
On Wednesday, Nielsen added more than 200 advanced audience segme… [+4909 chars]
