At 10, Amazon Ads sharpens commerce-led play in a crowding ad market

At 10, Amazon Ads sharpens commerce-led play in a crowding ad market

As media consumption fragments and competition rises, Amazon Ads is doubling down on its full-funnel approach, taking on Google, Meta, and emerging rivals in India.

The concept of a dominant channel has disappeared, Girish Prabhu, vice president and head of Amazon Ads India, told Mint in an interview, pointing to how consumer attention is now split across stream… [+4129 chars]

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At 10, Amazon Ads sharpens commerce-led play in a crowding ad market - FHMnews