Fashion retailer OVS bets big on India, aims to make it largest market outside Italy

Fashion retailer OVS bets big on India, aims to make it largest market outside Italy

Italian fashion retailer OVS plans to make India its largest market outside Italy, betting on family fashion, offline expansion and competitive pricing amid intense retail competition.

The move signals confidence in Indias growing apparel marketeven as competition intensifies from global and domestic players. They're (the parent company) looking at investing in India in a way that… [+4260 chars]