Over the last five years, Indian media powerhouses and global streamers have driven the content spend trend, going from 8% of $20.4 billion in 2021 to an estimated 12% of $22 billion in 2026
Indian content platforms are driving spends in the Asia-Pacific (APAC) region, as per data from Ampere Analysis, shared in a Content India Trends report. Offerings such as crime dramas and family con… [+1404 chars]
