MSMEs to account for nearly half of India's e-commerce growth by 2030: McKinsey

MSMEs to account for nearly half of India's e-commerce growth by 2030: McKinsey

Report highlights shift towards D2C channels, ONDC’s role in lowering barriers, and persistence of fragmented retail landscape alongside large marketplaces

Indias share of e-commerce as a percentage of overall retail could increase from around 6 per cent to up to 11 per cent by 2030, and MSMEs will likely account for around half of this growth, accordin… [+2449 chars]

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MSMEs to account for nearly half of India's e-commerce growth by 2030: McKinsey - FHMnews