New Microsoft Gaming CEO Wants to “Reset” Xbox’s Brand Image

New Microsoft Gaming CEO Wants to “Reset” Xbox’s Brand Image

Asha Sharma, the new CEO of Microsoft Gaming, quickly got rid of the controversial "This is an Xbox" marketing campaign, and she now wants to "reset" Xbox's brand image. The post New Microsoft Gaming CEO Wants to “Reset” Xbox’s Brand Image appeared first on T…

Asha Sharma, the new CEO of Microsoft Gaming, seems to be ready to shake things up after Xbox continued to lose ground to PlayStation and Nintendo during this new console generation. One month after … [+2589 chars]

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