Typically, the peak season for brands selling beverages and ice creams, this summer is expected to see a higher share of sales coming from quick commerce platforms, as these products are often impulse purchases that consumers prefer to have delivered quickly.
The early arrival of summer in several parts of India has nudged direct-to-consumer (D2C) brands and quick commerce platforms to accelerate preparations for a prolonged high-demand season.Typically, … [+4115 chars]
