Hyatt’s Catch-Up Play: Non-Luxury Brands in Smaller Markets

Hyatt’s Catch-Up Play: Non-Luxury Brands in Smaller Markets

There's little glamor in limited-service conversion brands and extended-stay hotels in secondary markets. But for Hyatt, this may be the fastest way to fix a U.S. location map full of holes.

Key Points
  • Hyatt is expanding into smaller U.S. markets with more affordable, faster-to-build brands to catch up with competitors.
  • The company is focusing on select-service and exten… [+799 chars]
Hyatt’s Catch-Up Play: Non-Luxury Brands in Smaller Markets - FHMnews