Rapido is launching Ownly, a food-delivery app using a subscription-led model, to challenge the dominance of Swiggy and Zomato. By onboarding mom-and-pop outlets and reducing consumer fees, Rapido aims to repeat its transport disruption in the food sector.
Based on Mints conversations with at least two Rapido executives, the company believes dissatisfaction has created space for a new challenger.
The startups strategy is to tap into Indian consumers g… [+4643 chars]
