The ever-evolving Latino vote is rapidly shifting away from Trump and Republicans

In markets
Mar 23, 2026, 12:23 PM
By Matt A. Barreto, Professor of Political Science, UCLA Luskin School of Public Affairs, Gary M. Segura, Professor of Public Policy, UCLA Luskin School of Public Affairs
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Trump promised to fix the economy, and that helped increase his Latino support in 2024. But the cost of living and ICE raids may be bringing Latinos back to the Democrats in 2026.

In 2024, Trump and other Republicans scored notable gains in the Rio Grande Valley of Texas, along with other heavily Hispanic areas. Getty Images/Michael Gonzalez In 2024, Donald Trump dramatically… [+9395 chars]

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The ever-evolving Latino vote is rapidly shifting away from Trump and Republicans

Trump promised to fix the economy, and that helped increase his Latino support in 2024. But the cost of living and ICE raids may be bringing Latinos back to the Democrats in 2026.

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