Broadcast industry CEO says consolidation is 'essential' to compete for NFL soaring media rights prices

Broadcast industry CEO says consolidation is 'essential' to compete for NFL soaring media rights prices

Curtis LeGeyt, CEO of the National Association of Broadcasters, believes traditional, free-to-air broadcasters will need to consolidate to compete for live sports programming.

The evolution of live sports programming has become a battleground between traditional broadcast companies and streaming platforms, vying for the right to air the best games possible year after year.… [+3138 chars]
Broadcast industry CEO says consolidation is 'essential' to compete for NFL soaring media rights prices - FHMnews