JCPenney's brand CEO says she wears its fashions from 'head to toe' and hands out gift cards to surprised shoppers

JCPenney's brand CEO says she wears its fashions from 'head to toe' and hands out gift cards to surprised shoppers

JCPenney's Michelle Wlazlo is leaning hard into the retailer's collection of in-house brands to offer shoppers more style for their dollars.

JCPenney brand CEO Michelle Wlazlo says she's focused on high style at low prices.JCPenney
  • Shopping mall staple JCPenney is working on a comeback after a challenging decade.
  • The comp… [+4370 chars]
JCPenney's brand CEO says she wears its fashions from 'head to toe' and hands out gift cards to surprised shoppers - FHMnews