Since the NIL era began in 2021, college basketball has seen a surge in spending. In 2025-26, an estimated $932.5 million was spent on NIL products and services for men’s and women’s basketball, according to a study from Opendorse. The surge in spending comes…
Since the NIL era began in 2021, college basketball has seen a surge in spending. In 2025-26, an estimated $932.5 million was spent on NIL products and services for mens and womens basketball, accord… [+3592 chars]
