Against targeting

Against targeting

Thirty-three years ago, as a Reader writer, I delivered a rant about the ill effects of targeting—splitting audiences into members of predefined customer groups and ignoring every other facet of their identities. My starting point was the refrain heard in Sle…

In his Moving Places column, former Reader film critic Jonathan Rosenbaum treats film as inseparable from life. Here, his criticism fluidly roams across politics, music, literature, and popular cultu… [+13246 chars]
Against targeting - FHMnews