For founders, naming a brand after oneself can feel like the most natural—and powerful—choice. A personal name signifies authenticity, craftsmanship, and accountability. Consumers feel they are not just buying a product, but a person’s vision, values, and rep…
A brand name is not merely a marketing decision. It is a long-term asset decision with deeply personal consequences.
For founders, naming a brand after oneself can feel like the most naturaland powe… [+6007 chars]
