ETtech Profile | Anjali Sardana: the 23-year-old Pronto founder behind a $100 million house-help startup

ETtech Profile | Anjali Sardana: the 23-year-old Pronto founder behind a $100 million house-help startup

Investors in the segment compare Sardana’s aggressive approach with Zepto’s Palicha, who slugged it out with Zomato’s Blinkit and Swiggy’s Instamart in a highly competitive industry.

Anjali Sardana traces the idea for her buzzy startup Pronto to her research into labour markets when she was in college.Her work examined how Indias vast informal workforce is organised and where ine… [+5405 chars]