As part of a broader strategy from parent company Estée Lauder to expand distribution channels, the beauty brand is moving into Sephora’s stand-alone locations as well as Sephora at Kohl’s stores.
Dive Brief:
- More than 40 years after its founding, MAC Cosmetics is entering Sephoras U.S. stores, Sephora at Kohls and Sephora online, according to a company press release.
- Beginnin… [+2756 chars]
