Who Will Win Beauty’s Arms Race for GEO?

Who Will Win Beauty’s Arms Race for GEO?

As ChatGPT and other AI search engines change the way consumers discover products, brands are developing — and effecting  — new visibility strategies in real time. Here’s what’s actually working.

Beauty’s race for AI search visibility is on.  As AI chatbots like ChatGPT, Perplexity and Google Gemini quickly grow — data from SEO agency First Page Sage shows that during the fourth quarter of 2… [+6249 chars]