Why did Jollibee buy Korea’s top hot pot brand? #food

Why did Jollibee buy Korea’s top hot pot brand? #food

Jollibee’s strategic move into hot pot Jollibee Foods Corporation has acquired a leading South Korean hot pot chain as part of a wider push to diversify beyond its core fast‑food portfolio and capture growth in communal dining concepts. The acquisition gives …

Jollibee Foods Corporation has acquired a leading South Korean hot pot chain as part of a wider push to diversify beyond its core fastfood portfolio and capture growth in communal dining concepts. Th… [+1843 chars]
Why did Jollibee buy Korea’s top hot pot brand? #food - FHMnews