Why Influencer Brands Are Taking Over Beauty Again

Why Influencer Brands Are Taking Over Beauty Again

A decade after influencer brands first made their mark on beauty, a new generation of creator-founders are entering the spotlight. This time, the stakes are higher.

Brooke Monk has 45.2 million followers on TikTok, where the 22-year-old rose to fame as one of the platform’s OG lip-synching teen mega creators. More recently, though, she’s been focused on Linked… [+6920 chars]