Why more brands are rethinking influencer marketing with gamified micro-creator programs

Why more brands are rethinking influencer marketing with gamified micro-creator programs

Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowes, and Sephora that are reworking affiliate marketing into … [+7562 chars]

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Why more brands are rethinking influencer marketing with gamified micro-creator programs - FHMnews