Agencies grapple with economics of a new marketing currency: the AI token

Agencies grapple with economics of a new marketing currency: the AI token

Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportunity?

As marketing agencies embed generative AI applications into their work, theyre adapting their pricing models to account for the cost of AI tokens.Generative AI prompts and responses dont come for fre… [+7269 chars]