Creators strike gold at AI summit. What it mean for brands

Creators strike gold at AI summit. What it mean for brands

Influencers earned a month's income in five days, brands learnt that their most effective marketing tool wasn't their booth but a creator with a smartphone, and small towns drove 65% of all online engagement around the event.

India's first AI summit, held in the national capital from 16 to 20 February, did what such mega events usually do: it generated hype, and drew crowds, but the more telling story unfolded on social m… [+4985 chars]
Creators strike gold at AI summit. What it mean for brands - FHMnews