Private labels are usually invisible and price-led. But Swiggy Instamart wants them to be visible and aspirational. By blending hyperlocal data with bold design, Swiggy’s Instamart is trying to build an FMCG food and beverages brand within its delivery app ec…
It didnt look like a typical grocery brand at all. It felt more like something youd pick up at a boutique food store, Anupama told Mint. Price was not a factor but the presentation on the screen defi… [+13065 chars]
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