India’s 60 million MSMEs could power half of e-commerce growth by 2030—but only if they are digitally well equipped. A $30 billion infrastructure opportunity is emerging. McKinsey survey results indicate what needs await fulfilment.
In these simple yet meaningful ways, small businesses across India are leaning on direct channels and tech infrastructure to connect with buyers.
Indias over 60 million micro, small and medium ente… [+4670 chars]
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