Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins

Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins

With WPP's strategic transformation announced last week, the battle for holding company supremacy could turn out differently than it's been the last five years.

Now that the three major agency holding companies have issued their 2025 earnings results and set their strategies in place for 2026 and beyond, its fair to ask a few questions. Which will end 2026 i… [+7209 chars]
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins - FHMnews