Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions. The post Netflix Embraces The CAPI Trend; Can AI Save The News? appeared first on AdExchanger.
A Feather In Netflix’s CAPI
Outcomes are No. 1 on Netflix.
On Wednesday, Netflix became the latest streamer to unveil a conversion API to help buyers track whether their ads are actually driving ac… [+4962 chars]
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