Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting

Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting

The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.

Netflix is giving advertisers something theyve been asking for: retail-grade data inside a premium streaming environment. Starting in Q2 in the U.S., brands buying Netflix inventory through Amazon D… [+2155 chars]