Friction doesn't sound like a good thing. It's something that slows you down. We have friction with a friend when we disagree about where we want to go to dinner. Swimmers aim to reduce friction so they can move faster through the water. User experience desig…
via @mamamiaoutloud
There is, and we've reached it, argues Kathryn Jezer-Morton, a columnist for the Cut who coined the term Friction-Maxxing ina recent article
. (Maxxing, meaning maximising somet… [+3927 chars]
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