The concept is increasingly being used as a measure of success in B2B but it's a backwards looking view of contribution that exacerbates the rift between sales and marketing and risks damaging marketing's credibility. Source
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Whenever I hold a peach, I experience a fingernails-on-blackboard style discomfort. They make me squirm so much I can’t eat the delicious beggars. It must be something in my gen… [+4123 chars]
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