The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk

The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk

I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location trails and behavioral signals was always going to create exposur…

I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location tra… [+5224 chars]

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The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk - FHMnews