The US$599 wall: how Apple's 72-hour blitz redefined the consumer entry point

The US$599 wall: how Apple's 72-hour blitz redefined the consumer entry point

While thousands of tech executives gathered this week in the cavernous halls of Barcelona for the Mobile World Congress (MWC), showcasing motorized cameras and ultra-thin folding screens that few will ever buy, Apple executed a far more consequential maneuver…

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