‘Is all press actually good press?’: Advertisers are opting for ‘ragebaiting’ and sacrificing quality for buzz

‘Is all press actually good press?’: Advertisers are opting for ‘ragebaiting’ and sacrificing quality for buzz

Instead of generating buzz through clever, intriguing ads, modern marketing has debased itself to cater to the haters, negativity, and the almighty hand of social media engagement: aka ragebaiting. It's no secret that pop culture operates on a hot, fast, and…

Evolution of the Troll Amidst the increasingly noisy nature of societys overstimulated and hyperconnected world, marketing techniques have shifted in order to capture the mass fleeting attention. Th… [+6348 chars]
‘Is all press actually good press?’: Advertisers are opting for ‘ragebaiting’ and sacrificing quality for buzz - FHMnews