Brands turn niche news creators into a new earned media engine

Brands turn niche news creators into a new earned media engine

Brands like NASCAR and Naked Smoothies are turning to news-adjacent content creators to build a hybrid earned media engine.

Earned media used to mean landing a headline in a major news publication. Now, its more likely a mention from a TikTok news explainer or creator-led podcast. As audiences increasingly turn to social … [+4606 chars]
Brands turn niche news creators into a new earned media engine - FHMnews