Content cuts across formats for wider audiences, more value

Content cuts across formats for wider audiences, more value

IP owners are diversifying content formats, with Zee's shows streaming on Story TV and Marvel films available on audio platforms. This strategy minimizes production risks while enhancing audience engagement, as formats like audio fit seamlessly into daily rou…

Intellectual property (IP) owners are now taking stories across disparate formats, with television shows by broadcast network Zee Entertainment streaming on micro-drama platform Story TV and global f… [+6154 chars]

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Content cuts across formats for wider audiences, more value - FHMnews